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A digital environment has become an essential component in how Americans learn about events in your area and issues in news reports. Today, almost as many U.S. adults say they like to get their local news through the internet as approach so through the tv.

Chart showing that an overwhelming most of Americans get at least some local news online.

Specifically, when asked which pathways they like to use for local news – the television set, the internet (either through social media or websites/apps), print or radio – nearly the identical area of U.S. adults say they prefer an online method (37% total, including 23% who favor news websites or apps and 15% who name social networking) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV an internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens get at least some local news digitally and about four-in-ten (41%) do so often. This breaks down to about equal shares who often get local news specifically from social media marketing (25%) an internet-based news websites or mobile phone applications (26%).

At the same time TV stations can be a powerhouse source for local news, they’re still accessed primarily over the analog format of televisions; this is especially valid of radio news stations. Fully 76% of those who get news from local TV stations and 81% of people who get news from radio stations primarily check out these providers over the traditional pathway.

But other news providers use a substantial percentage of their audience who access them online. Some of those who get local news from daily newspapers, for example, 43% primarily access them online while 54% buy them mainly within a print format. And up to 50 % of those people who get local news from newsletters or listservs (49%) achieve this primarily online.

Chart showing that few Americans are digital-only or analog-only in relation to local news.

At the same time, few Americans are fully analog or fully digital in the way they get local news. Instead, most (68%) mix offline and online pathways, for instance, activating it set to view their local news station but going on line to read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate which they just use digital pathways as their primary access points. Three times numerous U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though this is still another clear minority.

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