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A digital environment is now an extremely important component in how Americans discover events in your area and issues in news reports. Today, nearly as many U.S. adults say they like to obtain their local news online as approach so from the tv set.

Chart showing an overwhelming tastes Americans get at least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the tv set, the web (through either social media or websites/apps), print or radio – nearly the same part of U.S. adults say they prefer a web based method (37% total, including 23% who favor news websites or apps and 15% who name social media) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV an internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of american citizens get at least some local news digitally leading to four-in-ten (41%) achieve this often. This in time breaks down about equal shares who frequently get local news specifically from social media marketing (25%) and internet-based news websites or mobile apps (26%).

At the same time TV stations can be a powerhouse source for local news, they’re still accessed primarily through the analog format of tvs; this is also true of radio news stations. Fully 76% of people who get news from local TV stations and 81% of people who get news from stereo primarily check out these providers through the traditional pathway.

But other news providers have a very substantial portion of their audience who access them online. Those types of who get local news from daily newspapers, for example, 43% primarily access them online while 54% have them mainly in a print format. And nearly half of those that get local news from newsletters or listservs (49%) do so primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

Simultaneously, few Americans are fully analog or fully digital in how they get local news. Instead, most (68%) mix offline and online pathways, for example, flipping on the tv screen set to watch their local news station but browsing on the internet to learn the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate they just use digital pathways for their primary access points. 3 times as much U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though that is still also a clear minority.

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